Changing the face of banking technology
Since the banking industry embraced digital technology as its primary means of customer interaction, banking customers have generated huge volumes of digital transactional data. The good thing about digital data is that it can be accumulated, aggregated, and maintained effectively. However, the mere storage of data will not bear any fruit until and unless it is analysed. The thorough analysis and in-depth reporting of the data of each customer are termed as big data analysis. The banking industry can rightly be considered one of the pioneers of big data management. The question is what does banking analytics achieve, which helps banks maximize their profitability? Here are a few of those achievements. 1.Risk management strategy Banking analytics can help banks develop individual profiles of each customer, constituting their history and current transactional information. This data would help identify the risk involved with each customer by observing their financial behaviour.